Perpetual Dispensary in Pittsfield MA

Perpetual, the shop that used to be Bloom Brothers

If you shopped at Bloom Brothers on Larch Street, you already know this place. The dispensary at 2 Larch Street, on the corner of Merrill Road, now goes by a new name: Perpetual Dispensary in Pittsfield MA. The sign and the colors changed in 2026. Many of the friendly faces behind the counter did not.

Perpetual Pittsfield calls itself “your go-to cannabis dispensary,” and its motto is a punchy one: “Fresh cannabis. More choice. Better value.” Here is the story of how a family-built shop became Perpetual, and what to know before your first visit.

Open since February 2020

The Massachusetts Cannabis Control Commission lists 2 Larch Street as an active, licensed adult-use cannabis retailer, open since February 27, 2020. That makes this one of Pittsfield’s longer-running cannabis shops, with more than six years serving the city.

The Bloom Brothers years

The store started as a family project. As iBerkshires reported in 2020, Bloom Brothers was opened by Nate Girard, his wife Mig, and his brothers Ben and Nick. Each brought something different: Nate a background in real estate and development, Mig in compliance and inventory, Ben in education and financing, and Nick in computer science and cultivation.

The family already owned the land on Larch Street, inside the city’s marijuana overlay zoning district. They first looked at a site in Cheshire, but utility work there made it a much bigger job, so they turned to Pittsfield, which Nate said was “completely on board.” Building the shop “took a solid 18 months and four people focusing on it full time,” he told iBerkshires. The city had approved plans for a roughly 2,900 square foot recreational dispensary back in August 2018.

Timing was rough. Bloom Brothers opened in early March 2020 and had to close just weeks later when the pandemic hit. It came back on May 26, 2020, for curbside pickup only, and indoor shopping returned that November. Variety was the hook from day one. In March 2020, Nate said the shop had 259 items on its menu, and he said one reviewer had called it “the Cheesecake Factory of marijuana.” The family’s motto through it all was #WELCOMETOTHEFAMILY.

Shoppers came anyway. At the start of 2021, Nate told the city’s Zoning Board of Appeals the shop was serving more than 500 customers on a weekend, enough to win approval for extra parking. And in its first year, the store paid more than $375,000 to the city of Pittsfield, iBerkshires reported, while the Girards worked with Child Care of the Berkshires to sponsor a $15,000 playground and gave to the Berkshire Humane Society.

A new name in 2026

In March 2026, The Berkshire Eagle reported that Perpetual, a cannabis company based in Millbury, had taken over the Larch Street shop and rebranded it. Kyle Johnson, Perpetual’s director of marketing, called it “a real long-term commitment to Pittsfield in our eyes.”

The best part of the story? Nobody lost a job. Bailey Babeu, who had worked at the store for four years, came back to lead the Pittsfield location. She told the Eagle that Perpetual “did a really great job coming in and making sure that the staff was comfortable through this transition.” The team was set to grow from nine people to about 15, with local hires first in line.

Inside, the look got an upgrade too: a purple color scheme, wall wraps and the Perpetual infinity logo. Johnson described the style as “futuristic.”

Early hours for working Pittsfield

One of the biggest changes is the clock. Under Bloom Brothers, the store ran 9am to 8pm. Perpetual now opens at 7am every day. Babeu told the Eagle the early start is meant for overnight workers and blue-collar workers, who she said are often underserved.

The Eagle also reported plans for a wider range of vendors and price points, the return of the deli bar where shoppers can see and smell flower before buying, and new educational materials to make the menu easier for beginners.

Rooted in the community

Perpetual has kept up the shop’s local spirit. The Eagle reported that the company’s CEO is a veteran and that Perpetual has supported Soldier On, which serves veterans in the region. The plans for Pittsfield include support for the Berkshire Humane Society, partnerships with local artists, musicians and DJs, and a “Pittsfield wall” with murals made for the community. A 15-foot lighted sign on Dalton Avenue was also in the works.

What’s on the menu

Perpetual Pittsfield carries flower, pre-rolls, vapes, edibles, drinks, concentrates, tinctures, topicals, accessories and merch. There is even an Under $20 section for shoppers on a budget. Inventory changes, so check the live Pittsfield menu before you go. One handy detail: recreational prices on the menu already include taxes, so the number you see is the number you pay.

Follow your nose: terpene tips from the Perpetual blog

Want to shop like a pro? Start with your sense of smell. In its Terpenes 101 post, Perpetual explains that “Terpenes are aromatic oils found in many plants,” and they shape how cannabis smells and tastes. Here are the scents it points to:

Limonene. Citrus, like lemon peel. You will also find it in lemons and oranges.
Myrcene. Earthy, musky and a little spicy, also found in mangoes and hops.
Pinene. Sharp and fresh, like a pine forest, and also found in rosemary and basil.
Linalool. Floral, like lavender, and also found in coriander.
Caryophyllene. Peppery and warm, like black pepper and cloves.

Next time you are at the counter, ask your budtender about a product’s terpene profile and which scent stands out. It is a fun way to learn what you like.

Order ahead and earn points

Build your order online and pick it up inside the dispensary once it is ready, or just stop in and browse at your own pace. The store promises “knowledgeable, no-pressure guidance.”

Perpetual Loyalty is free to join and earns 1 point for every $1 spent on eligible purchases. Points can turn into rewards like gift cards and select products, and members hear about offers, new drops, events and birthday perks. Sign up online or ask a team member in the store.

Plan your visit

Address. 2 Larch Street, Pittsfield, MA 01201, at the corner of Merrill Road.

Hours. The store’s Pittsfield page lists 7am to 11pm every day. Hours have changed since the rebrand, so call ahead before a late visit.

Phone. (413) 464-7443.

Parking. Ample free parking on site.

Payment. There is an ATM inside the store.

Adults 21+. Perpetual Pittsfield is recreational only. Bring a valid, government-issued photo ID showing you are 21 or older. No medical card needed. Registered patients can shop the medical menu at Perpetual’s Millbury store.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Browse the live menu. Check what is in stock and look at the Under $20 picks.
Order ahead if you like. Your order waits for you inside the store.
Bring your ID. A valid, government-issued photo ID showing you are 21 or older.
Use your nose. Ask about terpenes and pick a scent you like.
Join Perpetual Loyalty. Start earning a point for every dollar.

Make a day of it in Pittsfield

Pittsfield has a serious claim on baseball history. In 1859, Amherst beat Williams College 73 to 32 in Pittsfield, in what is recognized as the first intercollegiate baseball game. The city has produced a long list of ballplayers, from Frank Grant, a 19th century African American star, to Mark Belanger, a Gold Glove shortstop who won the 1970 World Series with Baltimore, and Tom Grieve, a player, general manager and broadcaster for the Texas Rangers. The Pittsfield Mets played here from 1989 to 2001.

It is a literary town, too. Henry Wadsworth Longfellow owned a home on East Street, Oliver Wendell Holmes Sr. spent his summers here, and novelist Jay McInerney, author of “Bright Lights, Big City,” is also on the city’s list of notable names.

Pittsfield was a farming and factory powerhouse. Elkanah Watson held the country’s first county fair here in 1810. At its peak, General Electric’s workforce in the city topped 13,000, and by 1930 Pittsfield’s population had passed 50,000. The city’s reach even stretched to Chicago, where the Pittsfield Building was named for Marshall Field’s connection to the city.

The store page suggests nearby favorites like Tanglewood, Bousquet Mountain, Hancock Shaker Village and Jiminy Peak, and Perpetual welcomes shoppers from Dalton, Lanesborough, Lee and Lenox.

Why Perpetual Pittsfield is worth the stop

A shop built by a Pittsfield family, a team that stayed through the change, doors that open at 7am, prices with tax already included and a loyalty program that pays you back: Perpetual Pittsfield gives the old Bloom Brothers a bright new chapter. Head to the corner of Larch and Merrill and say hello.

Cannabis is for adults 21 and over. Please consume responsibly.