Simplicity Dispensary in Grafton MA

Simplicity, a shop that took its time

Good things take time. Simplicity Dispensary in Grafton MA took about three years. The dispensary at 135 Westboro Road in North Grafton finally opened its doors in 2025 after a long run of licensing work and renovations, and owner Colonel Boothe has a clear idea of what he wants every visit to feel like. “We want to make a connection with you,” he told the Community Advocate when the shop opened.

Simplicity calls itself a locally owned and minority-owned Massachusetts cannabis brand, and it does a few things you will not find at every dispensary, like making its own edibles right on site. If you live in Grafton or one of its neighboring towns, here is the story of the shop and how to plan your first visit.

Open since June 2025

The Massachusetts Cannabis Control Commission lists 135 Westboro Road as an active, licensed adult-use cannabis retailer, open since June 5, 2025.

That makes Simplicity one of the newest dispensaries in the Blackstone Valley, and it was a long time coming.

The long road to opening day

The Community Advocate story, titled “After much delay, new Grafton weed joint gets rolling,” lays out how much work went into this storefront. Boothe bought the license and the property in early 2022 from a previous cannabis company, which had decided to sell after it found a better opportunity elsewhere.

Then came the wait. The storefront sat for about nine months while Boothe worked with the Cannabis Control Commission to transfer the license into his name. The paper also counted two years of renovations and about a year of licensing tasks before the doors could open.

Boothe was no stranger to that kind of patience. According to the same story, he co-founded an outdoor cannabis cultivation company in Middleborough in 2019, and that project took about two years to launch, largely because of community acceptance issues. By the time Grafton came along, he knew the drill.

A neighbor in the plaza

Simplicity sits in a small plaza on Westboro Road, between Pecorino, a cheese and wine shop, and Neko’s of New York, a pizza restaurant. That makes it an easy stop on a dinner run.

Boothe has leaned into the neighborhood feel. When the shop opened, the Community Advocate reported that he was sponsoring 100 free tacos every Tuesday, provided by Taqueria Acapulcos, to bring people to the plaza. Most of the early customers, the paper said, were coming from Westborough and North Grafton.

Made right here

Here is what really sets Simplicity apart. The shop has an on-site manufacturing facility, and Simplicity’s own website says its products are made in-house, with edibles baked next door. The Community Advocate reported that the kitchen would turn out gummies, chocolate bars, brownies and cookies, with joints planned for later.

Boothe sees that as a big advantage. “Having the manufacturing component allows you to be flexible,” he told the paper. In other words, when customers ask for something, the shop can respond quickly instead of waiting on someone else’s production schedule.

A brand that likes to try new things

Simplicity says it has pioneered a few industry firsts. On its About page, the brand says it was among the first to replace traditional strain names with effects, so shoppers can pick a product by how they want to feel instead of memorizing names. It also says it has helped legacy brands make the move into the legal market.

The Grafton store is Simplicity’s main location, and the brand lists approved locations in Somerville and Attleboro as well. Its stated mission is to “provide unparalleled cannabis products to Grafton, Somerville and Attleboro while nurturing community growth.”

Community first

Simplicity’s About page lists a few commitments that go beyond the counter:

Hiring locally. The shop says it prioritizes hiring people from the community.
Giving back. It says it contributes to local nonprofits.
Supporting veterans. It plans to partner with veterans organizations to raise awareness of the struggles veterans face.
Speaking your language. The Somerville location offers menus in Portuguese, Spanish and English.

Relaxed by design

Boothe trains his staff to help both first timers and experienced shoppers find what suits them, according to the Community Advocate. His thinking is simple: “A relaxed customer will become a loyal customer because they trust in us.”

The FAQ backs that up. Not sure what to pick? The staff will give you personalized recommendations based on your preferences. That is a good thing to remember if you are new to cannabis, or if the effects-based labels are new to you.

What’s on the menu

Simplicity says it keeps a curated selection of recreational products. Across the website and FAQ, the categories include:

Flower
Pre-rolls, including botanical spliffs
Concentrates
Edibles
Infused drinks
Tinctures
Topicals
CBD and wellness products
Accessories

The FAQ also says all products are tested for potency, purity and contaminants. Specials change often, so check the online menu before you head over.

How in-store pickup works

Simplicity lays out its pickup process step by step on its In-store Pickup page:

Place your order online, or call it in if you already know what you want.
Choose in-store pickup, and staff will get your package ready.
Show a valid license or passport at the security kiosk.
Once you are checked in, you are buzzed onto the dispensary floor.
Finish your purchase with a sales associate.

Words worth knowing, from the Simplicity blog

The Simplicity blog has a couple of handy explainers for anyone still learning the lingo.

Cannabis, hemp, weed or marijuana? In its post on the four words, Simplicity explains that hemp is a cannabis relative with THC capped at 0.3 percent, so it generally does not cause a high. Cannabis is the broader plant. “Weed” is an informal nickname that goes back to the 1930s. The post argues that “marijuana” has a troubled history and is fading from use, and concludes that “The more sensible terms” are cannabis, hemp and weed.

What is live rosin? Another post explains that live rosin is a concentrate made from trichomes, the resin-rich crystals on cannabis flower that carry cannabinoids and terpenes. Producers start with full-melt bubble hash, choosing specific grades to make the rosin. Simplicity says it uses premium flower for all of its concentrates.

Plan your visit

Address. 135 Westboro Road, North Grafton, MA 01536.

Phone. (774) 293-1008.

Hours. Check the website or call ahead for current hours.

Parking. Free parking is readily available, and Simplicity says the shop is close to the MBTA commuter rail.

Paying. Cash, debit cards and ACH are accepted, and there are ATMs on site.

Bring your ID. You must be 21 or older. Simplicity welcomes shoppers with valid IDs from Massachusetts and other states.

No medical card needed. The store serves recreational customers.

No on-site use. Products are for private use only, so enjoy them at home.

Who shops here. Simplicity names Grafton, Westborough, Shrewsbury, Millbury, Worcester, Northborough, Hopkinton and Sutton among the towns it serves.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Browse the menu online. See what is on special and what came out of the kitchen this week.
Order ahead if you like. Pick in-store pickup and your package will be waiting.
Bring your ID. A valid license or passport showing you are 21 or older.
Ask for a recommendation. Tell the staff how you want to feel, and let them point you to options.
Grab dinner next door. Pizza or cheese and wine are just steps away in the same plaza.

Make a day of it in Grafton

Grafton is a Worcester County town of 19,664 people (2020 census), settled in 1718 and incorporated in 1735. It is named for Charles FitzRoy, the 2nd Duke of Grafton. The town is a collection of villages, including North Grafton, Grafton, South Grafton, Farnumsville, Fisherville, Saundersville and Axtell Corner. Fun fact: Tupperware was founded in South Grafton in 1938.

Long before that, this was Nipmuc land. Hassanamesit became a “Praying Indian” village in 1647, after the Rev. John Eliot’s mission, and the Hassanamisco Reservation remains state-recognized today. Simplicity’s own North Grafton page points visitors to the Hassanamisco Native American Museum. Nature lovers can also explore Hassanamesit Woods, which may contain the site of the old praying village and was protected through a Trust for Public Land purchase.

North Grafton has its own story. From 1901 to 1973 it was home to Grafton State Hospital, a “farm colony” that at its peak covered about 1,200 acres across Grafton, Shrewsbury and Westborough. Part of that old campus is now the Tufts Cummings School of Veterinary Medicine, and Simplicity says it is about half a mile from Tufts University.

Down in the center of town, Grafton Common is often called the most classic common in the Blackstone Valley. Look for the bandstand, built for the 1930s film “Ah, Wilderness!” and still standing. Simplicity also suggests Flint Pond, the Willard House and Clock Museum and Tower Hill Botanic Garden for a day out. Getting here is easy: Grafton station in North Grafton is on the MBTA Framingham/Worcester Line.

Why Simplicity Grafton is worth the stop

A shop that took three years to build and opened anyway. An owner who wants to make a connection with every customer. Edibles made right on site, effects-based labels, free parking, a commuter rail stop nearby and pizza next door. Simplicity Grafton keeps it, well, simple. Stop by and see what is cooking.

Cannabis is for adults 21 and over. Please consume responsibly.

Sources

Frequently asked questions

Where is Simplicity in Grafton?

Simplicity is at 135 Westboro Road, North Grafton, MA 01536, in a plaza between Pecorino and Neko’s of New York. Free parking is available, and the shop is close to the MBTA commuter rail. Use the Get directions button on this page to open the route in Google Maps.