The Heirloom Collective Dispensary in Bernardston MA

The Heirloom Collective, from the grow room to the counter

At most dispensaries, the cannabis on the shelf traveled a long way to get there. At The Heirloom Collective Dispensary in Bernardston MA in Bernardston, a lot of it came from next door. The dispensary at 87 Northfield Road sits right beside the company’s own cultivation facility on Route 10, just off Interstate 91 in the northern tip of Massachusetts.

The company says its goal is to provide “an excellent experience that matches the quality of our products.” Here is what to know before you visit.

Growing in Bernardston since 2018

The Heirloom Collective started in Bernardston as a grower. According to the Greenfield Recorder, the company began growing its first rounds of flower at its Northfield Road facility in December 2018. By 2021, CEO Jim Counihan was ready to grow. “You can only create so much product in a 20,000-square-foot building,” he told the Recorder, as the company sought a large addition to the facility plus a separate building for a dispensary and offices.

The company’s first store opened in Hadley in 2020, and by 2021 Heirloom was also selling to roughly 25 retail partners around the state. The Bernardston store came next.

Open since September 2022

The Massachusetts Cannabis Control Commission lists 87 Northfield Road as an active, licensed adult-use cannabis retailer, open since September 8, 2022. The Recorder covered the soft opening that month, when town officials stopped by for a look. The store opened with 10 employees, part of a company team of 98 at the time, and it was the fourth recreational dispensary open in Franklin County.

It took about a year of licensing to get there. The company also hoped to win state approval for a drive-thru window, which Counihan said could be the first retail drive-thru in Massachusetts. “To date, they’ve only approved drive-thru on medical,” he noted at the time. Counihan said the town treated the company “like any other business,” and Selectboard member Brian Keir called the arrangement “a win-win,” describing Heirloom as “easy to work with” and generous with donations to local groups. Chief Product Officer Tim Van Epps, a Bernardston resident, summed up the mood: “We couldn’t be happier for Bernardston.”

Room to learn

The Bernardston store was built with education in mind. “We’re going to have an area that focuses on consumer education,” Counihan told the Recorder before opening, with room to talk things over with a budtender instead of rushing through a line. WWLP reported that the staff hoped to teach people about cannabis and the options available, which they saw as a way to stand apart from other Massachusetts dispensaries.

If you are new to cannabis, that is a big plus. Ask questions, take your time and let the team explain the differences between products.

Know what you’re smoking

Heirloom puts transparency front and center. Its cultivation page promises “full transparency on every cultivar we grow: genetics, terpenes, and potency.” The Bernardston store page describes its flower as grown in a state-of-the-art cultivation facility under what it calls a “Gently Grown” approach.

That makes Bernardston a good place to learn what you like. Look at a strain’s genetics and terpene notes, ask how it was grown, and compare.

The team behind the flower

Heirloom’s roots in Bernardston go deeper than the store. In a post marking four years in Bernardston, the company wrote that “Heirloom’s roots in Bernardston run deeper than the retail store,” and described the people who work at the facility next door: cultivators, harvest teams, post-harvest staff, production and extraction teams, and packaging staff. “Great flower doesn’t happen by accident,” the company wrote. Its team selects genetics, cares for the plants through every stage of growth, then dries, finishes and packages the product before it reaches the shelf a short walk away.

Heirloom’s work has earned recognition too. The company says its Zour Papusas Live Budder concentrate took a gold medal at Best in Grass 2025.

Giving back in Franklin County

Heirloom has made community part of its routine. The company says it has collected canned food and cash donations with local hunger-relief groups, supported the Amherst Survival Center, run food drives and organized dog adoption events. Its Heirloom 5K races in Bernardston brought “runners, walkers, employees and neighbors together” to raise support for hunger relief in western Massachusetts. Back in 2021, the Recorder reported a $2,000 donation to the Bernardston Parent-Teacher Organization.

The store also matters to the town’s budget. When it opened, Selectboard members told the Recorder that the tax revenue would help Bernardston, especially after the loss of two local restaurants.

Built with the neighborhood in mind

The Bernardston Planning Board approved the expansion unanimously in August 2021, and its chair said the project would be an “improvement” to the neighborhood. The plans included a 4,500-square-foot office and retail building alongside a large addition to the grow facility. A traffic study presented to the board found zero accidents directly in front of the site over three and a half years, on a road that carries roughly 9,500 vehicles a day.

A gateway for travelers

Location is a big part of this store’s story. Bernardston is the northernmost Massachusetts town on both I-91 and U.S. Route 5, and the store is right off the highway. Heirloom says the store serves Greenfield, Northfield, Deerfield, southern Vermont and all of Franklin County. At opening, Counihan expected shoppers from I-91 and the northern Franklin County towns, plus visitors from New York and Connecticut, and the Recorder noted plenty of Vermont license plates in the lot on opening day.

One important reminder for visitors: cannabis bought in Massachusetts must stay in Massachusetts. It is illegal to take it across state lines, including into Vermont.

What’s on the menu

Heirloom carries flower, edibles, pre-rolls, extracts, tinctures, vapes, topicals, apparel and accessories. Its website has a Featured page with current deals, plus a Strain of the Week and a Gummy of the Week. Menus and deals change often, so check online before you go.

Order ahead, or use the app

You can order online or walk in. Heirloom also has apps for iPhone and Android, and a newsletter you can join for member benefits and news about events.

Two stores, one collective

The Heirloom Collective runs two dispensaries. Bernardston is adult-use only, and the company’s Hadley store at 457 Russell Street on Route 9 serves both medical patients and adult-use shoppers. If you have a medical card, Hadley is the one to visit.

Plan your visit

Address. 87 Northfield Road (Route 10), Bernardston, MA 01337, right off I-91.

Hours. Open seven days a week, 10am to 7:55pm.

Phone. (413) 834-7211.

Paying. Cash, debit or CanPay, with an ATM on site.

Adults 21+. Bernardston is adult-use only. Bring a valid, government-issued photo ID showing you are 21 or older.

Limits. Up to 2 ounces of flower per day, or the equivalent; concentrates and edibles count toward the same daily limit.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Check the Featured page. See the Strain of the Week and current deals.
Order ahead or walk in. The app makes it quick.
Bring your ID and payment. Cash, debit or CanPay, with an ATM on site.
Ask about the grow. Heirloom’s flower comes from next door.
Join the newsletter. Keep up with events and member benefits.

Make a day of it in Bernardston

Bernardston is a small Franklin County town of 2,102 people (2020 census), right on the Vermont border in the Pioneer Valley. It was settled in 1738 as Falls Fight Township, set aside for the families of soldiers who fought in the 1676 Battle of Turner’s Falls, and it was incorporated in 1762. The town is named for Francis Bernard, the royal governor at the time, and early maps called it “Bernard’s Town.” Locals still use its old nickname, Falltown.

The Fall River, a tributary of the Connecticut, runs through town, and the former Powers Institute now houses the Bernardston Historical Society. Students in grades 7 to 12 attend Pioneer Valley Regional School in neighboring Northfield.

For travelers, Bernardston is the last Massachusetts stop on I-91 and Route 5 before Vermont. That makes The Heirloom Collective an easy break on a drive up or down the valley, whether you are heading to the Green Mountains or back toward Greenfield and Northampton.

Why The Heirloom Collective Bernardston is worth the stop

Flower grown right next door, a store built for learning, a staff that takes its time and a spot right off I-91: The Heirloom Collective Bernardston is a true local grower’s shop at the top of the Pioneer Valley. Take the exit off the highway and see where your cannabis was grown.

Cannabis is for adults 21 and over. Please consume responsibly.

Sources

Frequently asked questions

Where is The Heirloom Collective in Bernardston?

The Heirloom Collective is at 87 Northfield Road (Route 10), Bernardston, MA 01337, right off Interstate 91 next to the company’s own cultivation facility. Call (413) 834-7211 with questions. Use the Get directions button on this page to open the route in Google Maps.