
Thrive, a fresh name on Enon Street
If you remember a dispensary called Panacea Wellness at 13 Enon Street, you are in the right place. The store now goes by Thrive Dispensary in Beverly MA. Thrive’s own Beverly page calls it Thrive Cannabis Dispensary Beverly, and the old Panacea Wellness web address now forwards to the Thrive site. Same address, same phone number, new name.
Thrive Beverly is an adult-use store. Its page says plainly that “Thrive Beverly is recreational only,” so every shopper needs to be 21 or older with a government-issued ID. Here is the story of the store, what to expect inside and how to plan a visit.
Open since 2023
The Massachusetts Cannabis Control Commission lists 11-23 Enon Street as an active, licensed adult-use cannabis retailer, open since April 19, 2023. The store gives its own address as 13 Enon Street.
The public celebration came a week later. Patch reported that the store, then called Panacea Wellness, would open its doors on April 27, 2023 at 10 a.m. The company held a three-day grand opening from April 27 to 29 with live entertainment, a radio DJ, food trucks and free merchandise. It was the company’s third Massachusetts dispensary and its tenth across four states.
A long road to Beverly’s first shop
Getting here took a while. When Beverly first mapped out where marijuana shops could go in 2018, The Salem News reported that the maps included small sites along Enon Street, which is Route 1A, in North Beverly. The city’s adult-use licence for this spot first belonged to a different company. In March 2022, the company behind Panacea announced a deal to take it over, along with the host community agreement with the city and the lease, and said the store would be branded Panacea Wellness. The company pointed out that the site is easy to reach from Route 128 and Route 1A, and expected it to open in the second half of 2022.
It took a little longer than planned. The doors opened in spring 2023, and the store has since taken on the Thrive name its company uses in all five of its states.
Part of the Thrive family
Thrive runs dispensaries in Delaware, Illinois, Maryland, Massachusetts and Ohio. In Massachusetts there are three stores: Beverly on the North Shore, Quincy south of Boston, and Middleborough in Plymouth County. Beverly is the only one of the three listed as recreational only, while Quincy and Middleborough also serve medical patients.
The company’s motto is “When you Thrive, we Thrive,” and its values come in a set of five it calls the Thrive Five: Care, Compassion, Compliance, Culture and Community. Thrive says it aims for knowledgeable staff who give personalized guidance, an emphasis on education, transparency and a safe, supportive place to shop.
What shoppers say
Reviews on the Beverly store page are short and enthusiastic. One five-star reviewer wrote: “This place rocks!” The page itself makes a bold claim of its own: “Our flower menu is the best in Beverly.” Stop in and decide for yourself.
What’s on the menu
Thrive Beverly carries a wide range of categories:
- Flower and pre-rolls
- Vapes and cartridges
- Edibles and drinks
- Concentrates
- Tinctures and capsules
- Topicals
- Accessories
Thrive also makes its own house brands, which show up on the shelves alongside products from other Massachusetts makers. The menu changes often, so browse it online before you head over.
How long do edibles take?
Edibles are a favorite for a lot of first-timers, and Thrive’s own blog has a helpful guide on edible timing. Here are the key points:
- Be patient. Most edibles take about 30 minutes to 2 hours to kick in, and the effects can last roughly 4 to 8 hours.
- Start small. The guide suggests 2.5 to 5 mg of THC for beginners, with about 10 mg as a standard dose for most adults. Its motto: “Always start low and go slow.”
- Do not double up. The guide’s advice is to wait at least two hours before taking more.
- Food matters. An empty stomach can speed things up, while a meal tends to slow absorption.
- Format matters. Tinctures and lozenges that dissolve under the tongue usually act faster than gummies or baked goods.
- Skip the mix. Avoid combining edibles with alcohol.
Why lab testing matters
Another post on the Thrive blog explains what goes into lab testing. A typical test looks at cannabinoids such as THC and CBD, terpenes, moisture, foreign matter and contaminants like pesticides, mold and heavy metals. The blog’s point is simple: many of those problems are invisible and have no smell, so you cannot judge a product by looking at it.
A few takeaways for shopping:
- Ask for the results. Thrive says it reviews certificates of analysis and will share them on request.
- Use terpenes as a guide. The blog describes myrcene as earthy, limonene as citrusy and pinene as piney.
- Lean on the staff. Thrive says its team can help you read test results if they are new to you.
Order ahead for pickup
Online ordering for in-store pickup opens at 8:30am Monday through Saturday and 9:30am on Sunday. Thrive does not take pre-orders over the phone, so use the online menu, then pick up at 13 Enon Street. Pickup orders that are not collected are put back on the shelves at the end of the day, and promotions are not honored if an order is not picked up the same day.
Delivery on the North Shore
Thrive delivers from Beverly through Little Dog Delivery. The delivery area covers Beverly, Salem, Manchester-by-the-Sea, Gloucester, Hamilton, Danvers, Peabody and Wenham.
Delivery runs from 10am to 7pm on Sunday and 10am to 8pm Monday through Saturday. You will need a valid ID at the door, and state law does not allow delivery to public or federal housing, college dorms or businesses. Thrive’s delivery page also notes that drivers record video to confirm the address and the person receiving the order.
Thrive Rewards
Thrive Rewards has its own Massachusetts sign-up page. Members earn points on eligible purchases, with extra points on Thrive’s house brands, plus a starter bonus, bonus points for extra visits and a birthday discount. Check the sign-up page for the current terms before you join.
Plan your visit
Address. 13 Enon Street, Beverly, MA 01915, on Route 1A in North Beverly.
Hours. Sunday from 10am to 8pm, Monday through Wednesday from 9am to 9pm, and Thursday through Saturday from 9am to 10pm. Under state rules, doors lock 15 minutes before closing so every transaction can be finished.
Phone. (978) 529-3630.
Email. support@thrivedispensaries.com.
Payment. Cash, debit, Dutchie Pay by Bank, Venmo and PayPal.
ID. Bring a valid, government-issued ID. You must be 21 or older.
Returns. All flower sales are final. Defective products can be exchanged for the same or a similar item within seven days, with the receipt and original packaging.
Massachusetts cannabis basics
Here are the state rules from the Cannabis Control Commission:
- Age. 21 or older, with a government-issued ID for every retail purchase.
- Carrying. Up to two ounces in public.
- At home. Up to 10 ounces, and anything over two ounces must be locked up.
- Where to use it. Not in public places and not on federal land.
- In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
- State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed. That includes a drive up Route 1 into New Hampshire.
Thrive adds a store rule of its own: passing products between adults on the property is not allowed.
Your first visit, step by step
- Browse the menu online. Shop by category and pre-order for pickup if you like.
- Bring a physical ID. A valid, government-issued ID showing you are 21 or older.
- Check the clock. Doors lock 15 minutes before closing, so plan to arrive earlier.
- Ask questions. The staff can walk you through categories, doses and lab results.
- Join Thrive Rewards. Your points start adding up from the first visit.
Make a day of it in Beverly
Beverly is a coastal city in Essex County with 42,670 residents at the 2020 census. It covers about 22.6 square miles, and roughly a third of that is water. The city is a patchwork of neighborhoods and villages, including Ryal Side, North Beverly, Centerville, Cove, Montserrat, Beverly Farms and Prides Crossing.
Beverly has a big place in American industrial history. It was the site of the first cotton mill in America, built in 1787. In the early 1900s the United Shoe Machinery Corporation built a huge factory here, an early landmark of reinforced concrete. The plant closed in 1987, and today it is the Cummings Center, a campus of tech companies, medical offices and other businesses. Parker Brothers, the maker of Monopoly, was also once based in Beverly.
The city even has a presidential summer story. William Howard Taft rented houses in Beverly as his summer White House from 1909 to 1912, and Beverly Hills, California, was named in 1907 after Beverly Farms, where Taft vacationed.
History fans can look for two of the city’s oldest homes, the John Balch House, from around 1679, and the John Hale House, from around 1694. Golfers have the Beverly Golf and Tennis Club, founded in 1910, and the city has five beaches and two yacht clubs.
Getting around is easy. Route 128 crosses the city east to west, and Route 1A, the same road the store sits on, runs north to south through downtown. North Beverly also has its own commuter rail station, one of several stops in the city on the line to Boston.
Why Thrive Beverly is worth the stop
Thrive Beverly packs a lot into one North Beverly storefront: a wide menu, online pickup, delivery to eight North Shore towns, a rewards program and a team that can help you read a lab report. It took years for the Enon Street shop to open, and with a new name over the door, the store on Enon Street is ready for its next chapter.
Browse the menu, order ahead, and swing by 13 Enon Street.
Cannabis is for adults 21 and over. Please consume responsibly.
Sources
- Thrive Dispensary, Beverly store page, About, Delivery, Massachusetts locations and Massachusetts rewards pages: thrivedispensaries.com
- Thrive Dispensary blog, “How Long Until My Edible Takes Effect?”
- Thrive Dispensary blog, “Why Cannabis Lab Testing Matters”
- Patch, “New Beverly Cannabis Dispensary To Open On Enon Street Thursday,” April 21, 2023
- Company press release on the Panacea Wellness Beverly opening, April 25, 2023
- The Salem News, “Transit corridors eyed for pot sales in Beverly,” October 23, 2018
- Company press release on the Beverly dispensary acquisition, March 8, 2022
- Massachusetts Cannabis Control Commission, licensing data: masscannabiscontrol.com
- Massachusetts Cannabis Control Commission, Know the Laws: masscannabiscontrol.com/know-the-laws
- Wikipedia, Beverly, Massachusetts







