The Heirloom Collective Dispensary in Hadley MA

The Heirloom Collective, Hadley’s first cannabis shop

Route 9 in Hadley is famous for farms, malls and traffic to UMass. Tucked into that busy stretch is a little piece of cannabis history. The Heirloom Collective Dispensary in Hadley MA at 457 Russell Street was Hadley’s first marijuana shop, and today the company calls it its flagship store. It is one of the few dispensaries in the area that serves both medical patients and adult-use shoppers under one roof.

The company says, “We take pride in connecting people to the best cannabis medicine and experiences.” Whether you have a medical card or you are simply 21 or older, here is what to know before you go.

A gas station with a new job

Before it sold cannabis, 457 Russell Street sold gas. The Daily Hampshire Gazette reported in 2019 that the shop would open in a former gas station that had been renovated into a dispensary, on Route 9 near the Amherst town line.

That same fall, the Hadley Select Board unanimously approved a new host community agreement with the company. It replaced an earlier medical-only deal and opened the door to adult-use sales once the state signed off. The agreement also included a $2,000 donation to Hadley charities.

Opening in a pandemic

The timing turned out to be wild. According to the Gazette, the company had nearly finished its medical licensing in March 2020 when COVID-19 hit. It waited to see what safety rules would apply, then opened for medical patients on April 17, 2020.

Those first weeks looked nothing like a normal dispensary. Recreational sales were on hold under the governor’s emergency order, so the store served patients through online orders and curbside pickup, with the main sales floor closed and one-on-one consultations by appointment. The shop opened with five employees and an outside contractor to manage security and traffic. CEO Jim Counihan joked that the company “may be the only ones crazy enough to try to open during the pandemic.”

Counihan did not see other local shops as rivals. He described the early dispensaries as “pioneers establishing the industry,” and said the goal in Hadley was to “build a great patient experience.”

Open to adults since September 2020

The Massachusetts Cannabis Control Commission lists 457 Russell Street as an active, licensed adult-use cannabis retailer, open since September 2, 2020. That made the Hadley store a true two-in-one: medical patients kept their own menu, and adults 21 and older could now shop too.

It has settled in well with its neighbors. In 2021, an attorney speaking about another proposed shop on Route 9 told the Gazette that the store had not drawn long lines and “has caused no concerns for abutters.”

Six years and counting

In 2026, The Heirloom Collective marked six years in Hadley with an anniversary month of pop-ups, limited drops and prizes. The company wrote that the Russell Street store “has grown into Heirloom’s flagship retail location,” serving Hadley, Amherst, Northampton, South Hadley, the UMass community and the wider Pioneer Valley. It has also joined in local fun such as “The Grass Is Greener in Hadley.”

Shopping as a medical patient

Hadley is the Heirloom store for medical patients. The company says the Hadley location carries medical flower and higher-dose edibles, and patients can buy up to 10 ounces every 60 days.

The store’s blog spells out a few reasons patients shop the medical side. Medical purchases skip the state excise and sales taxes on recreational sales, and medical dispensaries can stock higher-potency products. To get a card, the blog explains, a certifying provider confirms a qualifying condition, and “medical patients register through the state’s Medical Use of Marijuana Program to receive a card.”

Patients have also had a weekly perk. In 2025, Heirloom announced Medical Mondays, a discount for medical patients at the Hadley store only. Bring your Massachusetts medical card, and check the website for the current offer before you go.

Shopping as an adult 21+

If you do not have a medical card, you can still shop the adult-use menu. Heirloom’s FAQ lays out the daily limits clearly:

Flower. Up to 2 ounces per day.
Concentrates. Up to 10 grams of active THC.
Edibles. Up to 1,000 mg of active THC.

All of these count toward one combined daily total, and the state tracks it across every dispensary. Buy half your limit in one shop, and only the other half is left for the rest of the day.

Easy tips for a gentle start

Not sure where to begin? Heirloom’s blog has a guide to edibles, topicals and tinctures written for older shoppers, and the advice works for any newcomer:

Start small. The guide suggests 2.5 to 5 mg of THC for an edible.
Be patient. “Start with a low dose (2.5-5mg THC) and wait at least 2 hours before consuming more,” it says.
Know the timing. Tinctures taken under the tongue usually start within 15 to 30 minutes, while edible effects can last 4 to 8 hours.
Read the label. “Each edible contains a measured amount of THC/CBD,” the guide notes, so check the amount per serving.
Keep notes. Jot down what you took, when, and how it felt.

The guide describes topicals, the creams, balms and lotions you apply to the skin, as localized and non-psychoactive. It also suggests talking with a doctor, especially if you take other medications.

Genetics with a history

The name fits the store’s taste for the classics. Heirloom’s Legacy Collection is a lineup of influential cultivars picked for their impact, terpene expression and history. “Rather than chasing the latest trends, we’re preserving the genetics that changed cannabis forever,” the company writes. Ask a budtender which classic is on the shelf when you visit.

Heirloom also describes its flower as “Gently Grown.” When the Hadley store opened, the Gazette reported that the company grows with climate and irrigation automation and no pesticides.

Help for first-timers

Heirloom says its staff can help beginners and experienced shoppers alike, from questions about terpenes to picking a strain for someone brand new. Take your time and ask.

What’s on the menu

The Hadley store carries flower, edibles, pre-rolls, extracts, tinctures, vapes, topicals, apparel and accessories, with separate menus for medical patients and adult-use shoppers. Heirloom-grown products sit beside products from other producers. Deals change often, so check the online menu before you go.

Order online or walk in

You can place an order online for pickup at the dispensary, or just walk in. Ordering ahead is handy on busy weekends. Browse the menu, pick what you want, and swing by to collect it.

Plan your visit

Address. 457 Russell Street (Route 9), Hadley, MA 01035, across from Stop and Shop, near the Amherst line and a few miles off I-91.

Hours. Open seven days a week, 10am to 7:55pm.

Phone. (413) 540-6602.

Paying. Cash, debit or CanPay, with an ATM on site.

Medical and adult-use. Medical patients bring a Massachusetts medical card. Adult-use shoppers bring a valid ID showing they are 21 or older.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Decide which menu is yours. Medical card holders shop the medical side, everyone else shops adult-use.
Check the menu online. Order ahead for pickup if you like.
Bring your ID and payment. Cash, debit or CanPay, with an ATM on site.
Ask about the classics. The Legacy Collection is a fun place to start.
Start low and go slow. Especially with edibles.

Make a day of it in Hadley

Hadley is a Hampshire County town of 5,325 people (2020 census), set between Amherst and Northampton in the Pioneer Valley. It was first settled in 1659 and incorporated in 1661, and the old Norwottuck lands were renamed for Hadleigh in Suffolk, England.

Farming runs deep here. Asparagus has been a staple crop for about two centuries, earning Hadley the nickname “Asparagus Capital of the World.” Hopkins Academy, founded in 1664 with money from Connecticut merchant Edward Hopkins, is the fourth-oldest public high school in the United States.

There is lots to do nearby. Stroll the Hadley Town Common, visit the Porter-Phelps-Huntington Museum, or drive up to the Historic Summit House in Skinner State Park on the Mount Holyoke Range. The Norwottuck Branch Rail Trail runs through town between Northampton and Belchertown, perfect for a bike ride. And Route 9 is a major shopping corridor, with the Hampshire Mall and Mountain Farms Mall a short drive from the store.

Why The Heirloom Collective Hadley is worth the stop

A former gas station turned dispensary, a store that opened in the middle of a pandemic, one counter for medical patients and another for adults 21 and older, and a lineup that honors the classics: The Heirloom Collective Hadley has earned its flagship title. Pull off Route 9 and see for yourself.

Cannabis is for adults 21 and over. Please consume responsibly.