Thrive, the happiest place in town
Every Thrive Dispensary in Middleborough MA store page opens with the same cheerful line: “The happiest place in” followed by the town’s name. In the Cranberry Capital of the World, that means 29 Harding Street, where Thrive serves both adult-use shoppers and registered medical patients under one roof.
Thrive’s motto is “When you Thrive, we Thrive,” and the company describes its stores as positive, welcoming places that support each customer’s own wellness journey. Here is a closer look at the Middleborough store and how to plan a visit.
From furniture store to dispensary
The building at 29 Harding Street has a past life. It was once Kahian’s Furniture, and in 2018 the New England Real Estate Journal reported plans to renovate the roughly 8,000-square-foot space into a medical dispensary with an “ultra-modern bakery shop” feel, display cases for a wide range of products, and private consultation space for patients.
The store opened as a medical dispensary at the end of 2019, when its operator, MariMed, announced a December 19 opening. Adult-use sales followed, and the Massachusetts Cannabis Control Commission lists 29 Harding Street as an active, licensed cannabis retailer, open since September 10, 2020.
Recreational and medical, side by side
Middleborough is one of the few stores that serves two kinds of customers:
- Adult-use shoppers 21 and older with a physical, valid government-issued ID.
- Medical patients 18 and older with a state-issued certification. State-approved caregivers can also shop for their patients.
Thrive notes that medical patients get priority lines, as the state’s rules require. If you are a patient, let the staff know when you arrive.
One of three Thrive stores in Massachusetts
Thrive runs dispensaries in five states: Delaware, Illinois, Maryland, Massachusetts and Ohio. In Massachusetts there are three, in Beverly on the North Shore, in Quincy south of Boston, and here in Middleborough. Middleborough and Quincy serve both medical and adult-use customers, while Beverly is listed as recreational. Massachusetts shoppers also have their own Thrive Rewards sign-up and sign-in pages, separate from the other states. Each of the three also offers delivery to its own set of nearby towns, so wherever you are in eastern Massachusetts, there is a good chance a Thrive is close by.
The Thrive Five
Thrive sums up its values in five words, which it calls the Thrive Five:
- Care
- Compassion
- Compliance
- Culture
- Community
The company also lists what it aims to deliver in every store: a carefully curated selection of premium products, knowledgeable staff who give personalized guidance, an emphasis on education so customers can make informed choices, transparency, community engagement, convenient access and a commitment to safety.
Meet the house brands
Thrive makes several of its own brands, and you will find them on the Middleborough menu:
- Betty’s Eddies. Handmade fruit chews made with full-spectrum cannabis, supporting cannabinoids, herbal supplements and vitamins, designed to help you “feel your Betty best.”
- Nature’s Heritage. Flower from unique strains, built on an archive of genetics from around the world. Its tagline: “Look into Nature. Honor your Heritage. Trust in Trees.”
- InHouse. Thrive’s value line, with hand-grown flower, roll-your-own packs with papers and ground flower, and vapes and gummies in different ratios and flavors.
- Vibations Advanced Hydration. A drink mix that pairs electrolytes with fast-acting, full-spectrum cannabis. Varieties include Focus + Energy, Chill with CBG and Sleep with CBN.
- Bubby’s Baked. Small-batch, made-from-scratch soft-baked treats, inspired by the original pot brownie.
What’s on the menu
Beyond the house brands, Thrive says it curates products from the best Massachusetts brands. The Middleborough menu covers a lot of ground:
- Flower and pre-rolls
- Vapes and carts
- Edibles and drinks
- Concentrates and extracts
- Tinctures, capsules and tablets
- Creams, balms and lotions
- Accessories and merch
You will find energizing sativas, relaxing indicas and hybrids, plus high-CBD and balanced CBD and THC products, and items with minor cannabinoids such as CBN, CBG and THCA. Thrive also lets you shop by effect, with options like Bedtime, Energetic, Happy, Focused, Relaxed, Uplifted and Creative. The menu changes often, so check it online before you go.
Order ahead for pickup
Online ordering for in-store pickup opens at 8:30am Monday through Saturday and 9:30am on Sunday. Phone orders are not taken, so use the online menu. One tip: pre-orders that are not picked up go back on the shelves at the end of the day, so plan to collect yours the same day.
Delivery to nearby towns
Thrive delivers from Middleborough through Little Dog Delivery. The delivery area covers Middleboro, Plympton, Halifax, Taunton, Berkley, Dighton, Lakeville, East Bridgewater, West Bridgewater, Raynham and Carver.
To order, add items to your cart and choose delivery at checkout, and you will get automated text updates. Thrive says orders placed during delivery hours usually arrive within two hours. Delivery runs from noon to 7pm Sunday and Monday, 10am to 7pm Tuesday and Wednesday, and 10am to 8pm Thursday through Saturday. You will need a valid ID at the door, and deliveries cannot go to public or federal housing, college dorms or businesses.
Thrive Rewards
Thrive Rewards is free to join. Members earn points on purchases and receive exclusive offers, and Massachusetts has its own rewards sign-in. Points expire one year after they are earned, so use them before then.
Plan your visit
Address. 29 Harding Street, Middleborough, MA 02346.
Hours. Sunday through Wednesday from 9am to 8pm, and Thursday through Saturday from 9am to 9pm. Under state rules, doors lock 15 minutes before closing so every transaction can be finished.
Phone. (508) 738-4833.
Email. support@thrivedispensaries.com.
Payment. Cash and debit, plus Dutchie Pay by Bank, which links your bank account for online or in-store payments.
Returns. All flower sales are final. Defective products can be exchanged for the same or a similar item within seven days, with the receipt and original packaging.
Massachusetts cannabis basics
Here are the rules from the state’s Cannabis Control Commission:
- Age. 21 or older, with a government-issued ID for every adult-use purchase.
- Carrying. Up to two ounces in public.
- At home. Up to 10 ounces, and anything over two ounces must be locked up.
- Where to use it. Not in public places and not on federal land.
- In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
- State lines. It is illegal to take cannabis out of Massachusetts, so it cannot go home to Rhode Island, and it cannot be mailed.
Thrive adds one more store rule: passing products between adults on the property is not allowed, and only state-approved caregivers may buy medical products for a patient.
Your first visit, step by step
- Browse the menu online. Shop by category or by effect, and pre-order if you like.
- Bring a physical ID. A valid, government-issued ID. Patients bring their certification too.
- Arrive before the doors lock. That is 15 minutes before closing.
- Ask about the house brands. Betty’s Eddies, Nature’s Heritage and Vibations are good places to start.
- Join Thrive Rewards. Points start adding up on your next purchase.
Getting to Thrive Middleborough
Middleborough is well connected. Interstate 495, U.S. Route 44 and Massachusetts Routes 18, 28 and 105 all run through town, so the store is an easy drive from across Plymouth and Bristol Counties. By train, Middleborough station is on the MBTA Commuter Rail’s Fall River/New Bedford Line, and Lakeville station, on the town line, has seasonal CapeFlyer service toward Cape Cod. The Get directions button on this page opens the store in Google Maps.
Make a day of it in Middleborough
Middleborough is big. It is the second-largest municipality in Massachusetts by land area, after Plymouth, with 24,245 residents at the 2020 census. Europeans settled it around 1660, and it was incorporated in 1669. Its old name, Nemasket, comes from a nearby Native American settlement and may mean “place of fish,” a nod to the herring that still run each spring in the Nemasket River and the Assawompset Pond complex.
The town calls itself the Cranberry Capital of the World, and cranberry farming is still important here. Ocean Spray’s headquarters sits just over the line in Lakeville. Middleborough also has a history of making things, from shoes, with the Alden Shoe Company still in business, to fire engines, which Maxim Motors built here from 1914 to 1989.
For a little history, visit the Tom Thumb House, linked to General Tom Thumb and Lavinia Warren, the famous couple who married and lived here, or the Middleborough Historical Museum and the Robbins Museum of Archaeology. Revolutionary War soldier Deborah Sampson is also linked to the town. And Middleborough loves its baseball: its 1994 Little League team won the East Region title and reached the Little League World Series, and a 2022 team made it there too.
Why Thrive Middleborough is worth the stop
Thrive Middleborough brings a lot under one roof. It serves adult-use shoppers and medical patients, carries its own house brands from fruit chews to hydration mixes, delivers to eleven nearby towns and rewards regulars with Thrive Rewards. And it does it all from a former furniture store on Harding Street, in the Cranberry Capital of the World.
Browse the menu, order ahead, and stop by the happiest place in Middleborough.
For adults 21 and over, and registered medical patients. Please consume responsibly.
Sources
- Thrive Dispensary, Middleborough store page, About, Our Brands, Delivery and Massachusetts locations pages: thrivedispensaries.com
- New England Real Estate Journal, February 16, 2018
- MariMed press release, “MariMed to Open Dispensary in Middleborough, MA on December 19th,” December 2019
- Massachusetts Cannabis Control Commission, licensing data: masscannabiscontrol.com
- Massachusetts Cannabis Control Commission, Know the Laws: masscannabiscontrol.com/know-the-laws
- Wikipedia, Middleborough, Massachusetts
