Reverie 73 Dispensary in Lowell MA

Reverie 73, your cannabis concierge

A reverie is the state of being pleasantly lost in your thoughts, a daydream. That is the feeling Reverie 73 Dispensary in Lowell MA hopes you leave with, and it is the idea behind its Lowell dispensary at 1148 Bridge Street. The company calls itself “your cannabis concierge,” and its goal is to help every customer reach their preferred state of mind.

Reverie 73 sums up its welcome in one line: “When you’re here, you’re one of us.” Here is a closer look at the Lowell store and how to plan a visit.

What’s in a name

Both halves of the name mean something. “Reverie” describes the dreamy, pleasant, lighthearted state many people connect with cannabis. “73” points to 1973, the year decriminalization began in the United States, a milestone in a long fight for legalization. Reverie 73 says it embraces that storied past, and it credits the early activists and progressive lawmakers whose work made today’s dispensaries possible.

Open in Lowell since 2022

The Massachusetts Cannabis Control Commission lists 1148 Bridge Street as an active, licensed cannabis retailer, open since March 3, 2022. Lowell is one of three Reverie 73 stores, along with Beverly and Gloucester on the North Shore.

Meet the Muses

At Reverie 73, the staff have a special name: Muses. The company describes them as industry experts who keep the store clean and bright, answer questions and suggest products. Their brief, in Reverie’s words, is to listen, explain, inspire and delight.

Respect and kindness come first. Reverie 73 wants novices and experienced shoppers alike to feel comfortable asking questions and exploring their curiosity, and it aims to be a trusted guide through a fast-changing industry full of new products and ways to consume. The stores are designed as clean, bright, open spaces made for social interaction, and the showroom doubles as a place to learn about consumption methods, the plant’s effects and the rules that govern it. Reverie says it wants you to feel like you have arrived at the home of a friend or relative.

Recognized across Massachusetts

That approach has earned attention. Reverie 73 has been named a 5-star dispensary at the NECANN Cup, and it says it was recognized as one of the Best Dispensaries in Massachusetts for 2026 by a statewide program that used secret shopper visits. The evaluation looked at customer service, product selection, store atmosphere, staff education and operations, and Reverie says all three of its stores received top marks.

What’s on the menu

Reverie 73’s cannabis curators look for the best products available. The Lowell menu covers:

Flower
Vaporizers, including vape pens and pre-filled concentrate cartridges
Edibles
Concentrates and extracts
Beverages, from energy drinks and coffee to milkshakes

The menu changes, so check the Lowell menu online before you go.

Choosing the right product

Reverie’s FAQ offers a simple way to narrow things down:

Name your goal. Relaxation, focus, appetite or something else.
Know your experience. If you are new, start with lower THC.
Pick a method. Smoking, vaping, edibles, dabbing concentrates and beverages all differ in how fast they start and how long they last.
Keep notes. Track how each product affects you.
Ask a Muse. They are there to guide you.

The FAQ also covers the basics of THC and CBD. THC is the psychoactive cannabinoid, while CBD is non-psychoactive. For a deeper dive, Reverie’s website has an Education Guide and a Cannabis Basics guide, with pages on flower, cartridges, edibles, concentrates and beverages.

Order online, any time

Online ordering is open 24 hours a day. Order for pickup, and if the store is closed when you order, it is logged as a pre-order you can pick up when the doors open. The Lowell store does not deliver at this time.

Reverie Rewards

Reverie Rewards is one of the more detailed loyalty programs around. Here is how it works:

Easy to join. Give your name, phone number and email, even at checkout, and start earning on that purchase.
Four tiers. Everyone starts in Inspire, then moves up through Delight, Dream and Reverie based on spending over a rolling 12 months. Higher tiers earn points faster, and you move up automatically.
Redeem at checkout. Points unlock discounts, with bigger discounts as your balance grows. Open your wallet link at checkout, and a Muse will apply them.
One balance, three stores. Shopping in Lowell, Beverly and Gloucester all counts toward the same balance and tier.
Stay active. Points stay active as long as you shop at least once every 180 days, and if your spending dips below your tier, you get a 30-day grace period.

Part of the Lowell community

Reverie 73 shows up around town. In Lowell, it sponsors the Lowell Summer Music Series at Boarding House Park and takes part in the Lowell Folk Festival. Its team volunteers with the Lowell Litter Krewe on community clean-ups and supports the Open Door Pantry with food drives, coat drives and volunteer time. The Lowell team has also turned out for the J Holiday Memorial Car Show in Billerica.

The Reverie 73 family

Lowell has two sister stores on the North Shore: Beverly, at 350 Rantoul Street, and Gloucester, at 73 Essex Avenue. Each has its own menu and the same 24-hour online ordering, and your Reverie Rewards balance follows you to all three.

The North Shore teams are just as busy in their communities. Reverie 73 has had a booth at North Shore Pride on Salem Common, supports the Bluefin Blowout, a New England tuna tournament that raises money for the Alzheimer’s Association, and sponsors music in Gloucester. Its Beverly team joins downtown Beverly’s Fall Fest. Across all three stores, the message is the same: show up, be kind and make people feel welcome.

Plan your visit

Address. 1148 Bridge Street, Lowell, MA 01850.

Hours. Monday through Saturday from 10am to 9pm, and Sunday from 10am to 8pm. Online ordering is open 24 hours a day.

Phone. (978) 248-8585.

Parking. On-site parking is available.

Adults 21+. No medical card is needed. Bring a valid government-issued ID showing you are 21 or older. Out-of-state IDs are accepted.

Good to know. Reverie 73 does not accept returns, so ask the Muses any questions before you buy. Service animals are welcome, but other pets are not.

Massachusetts cannabis basics

Lowell is close to New Hampshire, so here are the rules from the state’s Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, so it cannot go home to New Hampshire, and it cannot be mailed.

Your first visit, step by step

Order online, or just come in. Online ordering never closes.
Park on site. The lot is right at the store.
Show your ID. At the door and again at checkout, as Reverie’s FAQ explains.
Find a Muse. Share your goal and experience level.
Join Reverie Rewards. Sign up at checkout and earn on your first purchase.

Getting to Reverie 73 Lowell

The store is on Bridge Street, which runs through Lowell’s Centralville section on the north side of the Merrimack River. The Lowell Connector links the city to the highway network, and the Gallagher Terminal station connects Lowell to Boston by commuter rail. The Get directions button on this page opens the store in Google Maps.

Make a day of it in Lowell

Lowell is a city with a big story. It sits where the Merrimack and Concord Rivers meet, and it was planned as a textile manufacturing center, earning it the title of cradle of the American Industrial Revolution. The city had 115,554 residents at the 2020 census and is one of Middlesex County’s two traditional seats.

The Lowell National Historical Park preserves the old mill district, with exhibits and paths along about 5.6 miles of restored canals. Pawtucket Falls, a mile-long stretch of rapids where the rivers meet, once powered the city’s mills.

Lowell is also the hometown of Jack Kerouac, born at 9 Lupine Road in Centralville, not far from Bridge Street. The city is home to UMass Lowell, with three campuses, and to one of the largest Cambodian-American communities in the country, and in 2022 it elected the first Cambodian-American mayor in the United States. In July, the free, three-day Lowell Folk Festival fills the streets with folk music and traditional arts, and in summer the Lowell Summer Music Series brings live shows to Boarding House Park. For sports, the Tsongas Center hosts college and minor-league games in its multipurpose arena.

Why Reverie 73 Lowell is worth the stop

Reverie 73 Lowell is built to make you feel at home. Its Muses listen first, its showroom is made for learning, its menu is curated, and its Reverie Rewards program grows with you across three stores. Add 24-hour online ordering, on-site parking and a team that shows up for Lowell, and it is easy to see why the store has been earning recognition.

Find a Muse, ask a question, and get pleasantly lost in thought.

For adults 21 and over. Please consume responsibly.

Sources

Frequently asked questions

Where is Reverie 73 in Lowell?

Reverie 73 Lowell is at 1148 Bridge Street, Lowell, MA 01850, on the north side of the Merrimack River, with on-site parking. You can call (978) 248-8585 or use the Get directions button on this page. Reverie 73 also has stores in Beverly and Gloucester.

What are Reverie 73 Lowell's hours?

Reverie 73 Lowell is open Monday through Saturday from 10am to 9pm, and Sunday from 10am to 8pm. Online ordering is open 24 hours a day. If you order while the store is closed, your order is saved as a pre-order to pick up when the store opens.

What does the name Reverie 73 mean?

A reverie is being pleasantly lost in your thoughts, the dreamy, lighthearted state many people connect with cannabis. The “73” refers to 1973, when decriminalization of small amounts of cannabis began in the United States. Reverie 73 says the name honors the activists and lawmakers who led the way.

How does Reverie Rewards work?

Reverie Rewards is free to join with your name, phone number and email. You earn points on purchases and move up through four tiers, Inspire, Delight, Dream and Reverie, based on your spending over 12 months. Points work across the Lowell, Beverly and Gloucester stores and stay active with a visit every 180 days.

Do I need a medical card to shop at Reverie 73 Lowell?

No. Reverie 73 Lowell serves adults 21 and older with a valid government-issued ID, and out-of-state IDs are accepted. Staff check your ID at the door and again at checkout. The store does not deliver, but you can order online for pickup any time of day.