Reverie 73 Dispensary in Gloucester MA

Reverie 73, cannabis with a harbor view

Some dispensaries sit in strip malls. Reverie 73 Dispensary in Gloucester MA sits on the water. The store at 73 Essex Avenue overlooks the Cape Ann Marina, and the company describes it as a bright, “welcoming, and comfortable environment” where staff guide you through everything on the shelves. It calls itself “your cannabis concierge,” and in a city built on the sea, a little harbor breeze comes with the service.

Reverie 73 has three Massachusetts stores, in Gloucester, Lowell and Beverly. If you live on Cape Ann or you are driving in for a beach day, here is your guide to the Gloucester shop.

Open since 2024

The Massachusetts Cannabis Control Commission lists 73 Essex Avenue as an active, licensed adult-use cannabis retailer, open since May 30, 2024.

A name worth daydreaming about

A reverie is a daydream, the pleasant state of being lost in your own thoughts. That is the mood Reverie 73 wants you to carry out the door. The number has a story too: “73” stands for 1973, the year cannabis decriminalization began in the United States. Reverie 73 honors the activists and lawmakers whose early work opened the door for today’s legal stores. So the name is a little bit dreamy and a little bit history lesson, which fits a city as old as Gloucester.

Say hello to the Muses

Reverie 73 calls its staff Muses, and their job description is four words long: “listen, explain, inspire, and delight.” Muses are the people who keep the showroom bright and tidy, answer questions and help you match a product to the experience you want.

The company wants beginners and regulars to feel equally at ease. Ask anything, from how a tincture works to which category might suit a quiet evening. The stores are laid out as open, airy spaces made for conversation, and Reverie says it wants a visit to feel like stopping by the home of a friend. The motto it shares with every customer is short and sweet: “When you’re here, you’re one of us.“

Inside a Muse’s day

Reverie’s blog follows a Muse through a shift. Mornings start with an inventory check so every product is stocked and labeled, and cleanliness gets top billing as “a critical factor in creating a professional and inviting vibe.” Then comes the best part: time on the floor helping customers, explaining strains, consumption methods and dose sizes, and keeping up with new products and rule changes so the advice stays fresh.

Award-winning service

Reverie 73 has been named a 5-star dispensary at the NECANN Cup. The company also says it was recognized among the Best Dispensaries in Massachusetts for 2026 by a statewide program built on secret shopper visits, with all three of its stores earning top marks for customer service, product selection, store atmosphere, staff education and operations.

What you will find on the shelves

The Gloucester menu covers the main categories:

Flower for classic sessions
Beverages for a sip instead of a smoke
Edibles and culinary products for the kitchen and the road
Ingestibles such as tinctures, capsules and pills

Reverie says its everyday pricing already includes tax, so the number on the tag is the number you pay, and it runs promotions and weekly specials on top. The menu changes often, so check the Gloucester menu online before you head over.

Get to know terpenes

If you like the smell of a fresh jar, Reverie’s terpene guide is worth a read. It describes terpenes as “aromatic oils that contribute to each strain’s color, flavor and scent,” and notes they “won’t get you high” on their own. A few aromas from the guide:

Myrcene. Earthy, like cloves, and also found in mangoes and thyme.
Limonene. Bright citrus, especially oranges.
Linalool. Floral and spicy, the same family of scents as lavender.
Pinene. Earthy, like a pine forest, and also found in basil and dill.
Terpinolene. Floral and herbal, with notes of apples and nutmeg.

Next time you visit, ask a Muse to help you compare two jars side by side and pick out the difference.

Edibles: patience pays

Reverie’s edibles guide says most people notice effects anywhere from 30 minutes to two hours after eating, with the peak arriving later. A big meal can slow things down, because “food in your stomach can slow the digestive process.” The guide’s best advice is simple: start with a small amount and wait “at least two hours before consuming more.” Save that tip for a long afternoon on the harbor.

Keep it fresh at home

Sea air is lovely, but your stash prefers a cool, dark shelf. Reverie’s storage guide recommends keeping flower around 60 to 70 degrees, away from sunlight, in airtight glass jars rather than plastic bags. For concentrates, it suggests silicone or glass containers, and for pre-rolls, “dedicated pre-roll tubes or airtight jars” so they do not dry out.

Order online, day or night

Reverie’s online ordering never closes. Place an order any time, and if the store is closed, it becomes a pre-order that is ready when the doors open. Gloucester does not offer delivery, so all orders are picked up in the store.

Reverie Rewards

Reverie Rewards turns every visit into progress:

Quick sign-up. Share your name, phone number and email, even at the register, and earn on that very purchase.
Climb the tiers. Start in Inspire, then rise through Delight, Dream and Reverie based on what you spend over a rolling 12 months.
Faster earning. Higher tiers earn points more quickly.
Discounts at checkout. Trade points for discounts, and the bigger the balance, the bigger the savings.
Shared across stores. Gloucester, Lowell and Beverly all feed the same balance and tier.

Just shop at least once every 180 days to keep your points active.

A Gloucester community partner

Reverie 73 gets out into the city. Discover Gloucester calls the store “a community partner” and notes that it sponsored the annual Bluefin Blowout, a tuna tournament that raises money for the Alzheimer’s Association. Reverie’s community page lists the store as a music sponsor for DRIFT & WAVE Kitchen in downtown Gloucester and points visitors to Blackburn Brewfest at Stage Fort Park. The Gloucester team also lists downtown cleanups and volunteering among the ways it pitches in.

Plan your visit

Address. 73 Essex Avenue, Gloucester, MA 01930, overlooking the Cape Ann Marina.

Hours. From October to May: Monday through Thursday 10am to 8pm, Friday and Saturday 10am to 9pm, and Sunday 10am to 6pm. Online ordering is open 24 hours a day.

Phone. (978) 248-8585.

Parking. On-site parking is available for all customers.

Payment. Cash and debit, according to the store’s Leafly listing.

ID. You must be 21 or older with a valid government-issued ID. No medical card is needed.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Browse the menu. Order online any time, or just stop in.
Pull into the lot. On-site parking makes it easy.
Have your ID ready. A valid government-issued ID showing you are 21 or older.
Talk to a Muse. Share your goal and your experience level.
Join Reverie Rewards. Sign up at checkout and earn right away.

Make a day of it in Gloucester

Gloucester is an Essex County city of 29,729 people (2020 census) on Cape Ann, and it has been at this a long time. Men from the Dorchester Company set up a fishing outpost here in 1623, the town was incorporated in 1642, and Gloucester became a city in 1873. Reverie’s own page points visitors toward the local beaches, the boulevard, the live music scene and the Rocky Neck art colony, and that is a fine itinerary.

Start with art. The Rocky Neck Art Colony on Smith Cove is described as America’s oldest working art colony. Gloucester has drawn painters for generations: Fitz Henry Lane was born here, Winslow Homer painted in the city in the 1870s, and Edward Hopper painted the city’s Universalist Church in 1926. Downtown, the Cape Ann Museum holds 40 of Lane’s paintings and 100 of his drawings.

Then head for the water. Discover Gloucester notes that the store is less than two miles from the Fisherman’s Memorial Statue, the “Man at the Wheel,” a harborside memorial dedicated to “They that go down to the sea in ships.” Stage Fort Park, one of the city’s largest parks, is a classic picnic spot. And the Blynman Canal links the Annisquam River to Gloucester Harbor, a fine place to watch boats slip in and out.

Coming by train? The MBTA Newburyport/Rockport Line stops at both West Gloucester and Downtown Gloucester.

Why Reverie 73 Gloucester is worth the stop

A waterfront showroom over the Cape Ann Marina, Muses who love a good question, prices with tax already included, a rewards program that works in three cities and a team that shows up for Gloucester: Reverie 73 Gloucester makes a daydream feel close to home. Stop in on your way to Rocky Neck.

Cannabis is for adults 21 and over. Please consume responsibly.