Reverie 73 Dispensary in Beverly MA

Reverie 73, your cannabis concierge

A reverie is a daydream, the pleasant, lighthearted feeling of being lost in your thoughts. That is the state of mind Reverie 73 Dispensary in Beverly MA hopes you leave with, and in Beverly, you will find it at 350 Rantoul Street, right on the city’s historic downtown strip. The company calls itself “your cannabis concierge,” and its welcome is simple: “When you’re here, you’re one of us.“

Beverly is the newest of Reverie 73’s three Massachusetts stores, joining Lowell and Gloucester. If you live on the North Shore or you are heading downtown for a show, here is what to know.

Open since 2025

The Massachusetts Cannabis Control Commission lists 350-354 Rantoul Street as an active, licensed adult-use cannabis retailer, open since January 17, 2025. State licensing documents describe the Beverly store as roughly 5,400 square feet of space.

What’s in a name

Both halves of the name tell a story. “Reverie” is that dreamy, lighthearted state many people connect with cannabis. “73” points to 1973, the year decriminalization began in the United States. Reverie 73 says it embraces that history and credits the early activists and lawmakers whose work made today’s dispensaries possible.

Meet the Muses

At Reverie 73, the staff are called Muses. The company describes them as industry experts who keep the store bright and clean, answer questions and suggest products, with a brief to listen, explain, inspire and delight. “Our Muses are happy to help you follow curiosities by answering questions,” the Beverly page says.

Reverie wants novices and longtime shoppers alike to feel comfortable asking anything. Its stores are designed as clean, bright, open spaces made for conversation, and the showroom doubles as a place to learn about consumption methods, effects and the rules. The goal, Reverie says, is for you to feel like you have arrived at the home of a friend.

A day in the life of a Muse

Reverie’s blog pulls back the curtain on what its Muses do. The day starts early with an inventory check to make sure everything is stocked and labeled. Cleanliness is a big deal, “a critical factor in creating a professional and inviting vibe.” Muses set up displays for new arrivals and favorites, then spend most of the day with customers, explaining strains, consumption methods and doses, and tailoring advice to what each person is after. They keep up with new products, research and changing rules, and they see themselves as educators and “trusted guides,” all in the spirit of the store’s motto: “listen, explain, inspire, and delight.”

Recognized across Massachusetts

Reverie 73 has been named a 5-star dispensary at the NECANN Cup, and it says it was recognized among the Best Dispensaries in Massachusetts for 2026 by a statewide program based on secret shopper visits, with top marks for all three of its stores in customer service, product selection, store atmosphere, staff education and operations.

What’s on the menu

The Beverly store carries flower, edibles, beverages, tinctures, pills and more, and the company promises affordable pricing, regular promotions and weekly specials. It even stocks a few surprises, like cannabis meat rubs and seasonings for the home cook. Menus change, so check the Beverly menu online before you go.

Choosing the right product

Reverie’s FAQ offers a simple way to narrow things down:

Name your goal. Relaxation, focus, appetite or something else.
Know your experience. If you are new, start with lower THC.
Pick a method. Smoking, vaping, edibles, concentrates and beverages all differ in how fast they start and how long they last.
Keep notes. Track how each product affects you.
Ask a Muse. They are there to guide you.

For a deeper dive, Reverie’s website has an Education Guide and a Cannabis Basics guide covering flower, cartridges, edibles, concentrates and beverages.

Try microdosing

If you want a gentle approach, Reverie’s microdosing guide is a good place to start. It suggests beginning at “around 1-2mg of THC” and increasing slowly once you know how a dose affects you. Tinctures under the tongue “kick in quickly,” while edibles and capsules take longer to start and last longer. With vape pens, which are harder to measure, “start with small puffs.” The guide also recommends a steady routine and a simple journal of your dose, timing, mood, sleep and focus, so you can find your own sweet spot.

Order online, any time

Online ordering is open 24 hours a day. If the store is closed when you order, it is logged as a pre-order you can pick up when the doors open. Beverly does not offer delivery at this time.

Shopping tips from Reverie

Reverie’s guide to ordering walks through it step by step. Filter the menu by strain type, category or brand, check each product’s THC and CBD levels, effects and terpene profile, then reserve online and choose a pickup time, or simply shop in person. If you are new, the guide says to start low, and it reminds shoppers that pre-rolls, edibles and tinctures are all alternatives to smoking or vaping.

Watching your budget? Reverie’s blog also explains shake, “the small pieces of cannabis flower that break off during processing, packaging, or storage.” It carries the same cannabinoids and terpenes as whole buds and works well for edibles or rolling your own. The tip: look for shake “with minimal stems or filler,” and ask a Muse about strain and potency.

Reverie Rewards

Reverie Rewards is a tiered loyalty program:

Easy to join. Give your name, phone number and email, even at checkout, and start earning on that purchase.
Four tiers. Everyone starts in Inspire, then moves through Delight, Dream and Reverie based on spending over a rolling 12 months, earning points faster as you go.
Redeem at checkout. Points unlock discounts, with bigger discounts as your balance grows.
One balance, three stores. Beverly, Lowell and Gloucester all count toward the same balance and tier.
Stay active. Points stay active as long as you shop at least once every 180 days.

Part of the North Shore community

Reverie 73 shows up around town. Its Beverly team joins downtown Beverly’s Fall Fest, and the company has had a booth at North Shore Pride on Salem Common, supported the Bluefin Blowout tuna tournament that raises money for the Alzheimer’s Association, and sponsored music in Gloucester. The message across all three stores is the same: show up, be kind and make people feel welcome.

Plan your visit

Address. 350 Rantoul Street, Beverly, MA 01915.

Hours. Open every day, 9am to 9pm. Online ordering runs 24 hours.

Parking. Street parking, with the first 20 minutes free.

Getting there. Beverly Depot, on the MBTA Newburyport/Rockport Line, is near downtown.

Adults 21+. Bring a valid, government-issued ID showing you are 21 or older. No medical card needed.

Massachusetts cannabis basics

Here are the state rules from the Cannabis Control Commission:

Age. 21 or older, with a government-issued ID for every retail purchase.
Carrying. Up to two ounces in public.
At home. Up to 10 ounces, and anything over two ounces must be locked up.
Where to use it. Not in public places and not on federal land.
In the car. No open containers in the passenger area. Use a closed container in the trunk or a locked glove compartment, and never drive under the influence.
State lines. It is illegal to take cannabis out of Massachusetts, and it cannot be mailed.

Your first visit, step by step

Order online. Any time, day or night.
Park on the street. The first 20 minutes are free.
Bring your ID. A valid, government-issued ID showing you are 21 or older.
Ask a Muse. Tell them your goal.
Join Reverie Rewards. Start earning at checkout.

Make a day of it in Beverly

Beverly is an Essex County city of 42,670 people (2020 census) on the North Shore. It was settled in 1626, incorporated as a town in 1668 and became a city in 1894, named after Beverley, England. The city calls itself the “Birthplace of America’s Navy,” a claim based on the armed schooner Hannah, which first sailed from Beverly Harbor in 1775, though neighboring Marblehead makes a rival claim.

Downtown is a great place to spend an evening. The Cabot, a 1920s movie palace that was home for years to Le Grand David’s long-running magic show, was bought by a community effort in 2014 and now runs as a nonprofit performing arts center. The 560-seat Larcom Theatre, built in 1912, is known for its acoustics. Reverie’s Beverly page points out that the store is close to historic Rantoul Street’s restaurants and nightlife, The Cabot, Lynch Park and the coastline.

Montserrat College of Art and Endicott College are both in Beverly, and Lynch Park and its beaches in the Cove section are a summer favorite. Beverly Depot, on the commuter rail line to Boston’s North Station, is a short walk from downtown, so the store is an easy stop by train as well as by car. Whether you are catching a concert, heading to the beach or just running errands downtown, Rantoul Street puts it all within a few blocks.

Why Reverie 73 Beverly is worth the stop

A concierge-style dispensary on historic Rantoul Street, Muses who love to answer questions, a name with a story, rewards that follow you to three stores and a downtown full of things to do: Reverie 73 Beverly is a daydream worth having. Stop by before a show at The Cabot.

Cannabis is for adults 21 and over. Please consume responsibly.